Impossible to Ignore: Creating Memorable Content to Influence Decisions - Carmen Simon (2016)
Chapter 1. MEMORY IS A MEANS TO AN END
Chapter 2. A BUSINESS APPROACH TO MEMORY
Chapter 3. CONTROL WHAT YOUR AUDIENCE REMEMBERS
Chapter 5. THE PARADOX OF SURPRISE
Chapter 7. WHAT MAKES A MESSAGE REPEATABLE?
Chapter 8. BECOME MEMORABLE WITH DISTINCTION
Chapter 9. “I WRITE THIS SITTING IN THE KITCHEN SINK”
Chapter 10. HOW MUCH CONTENT IS TOO MUCH?
Chapter 11. HOW DOES THE BRAIN DECIDE?
Chapter 12. THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED