REFERENCES - Impossible to Ignore - Carmen Simon

Impossible to Ignore: Creating Memorable Content to Influence Decisions - Carmen Simon (2016)


Chapter 1: Memory Is a Means to an End

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Heffernan, T. M., & Ling, J. (2001). The impact of Eysenck’s extraversion-introversion personality dimension on prospective memory. Scandinavian Journal of Psychology, 42, 321-325.

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Chapter 2: A Business Approach to Memory

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Chapter 3: Control What Your Audience Remembers

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Chapter 4: Made You Look

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Strayer, D. L., Drews, F. A., & Johnston, W. A. (2003). Cellphone-induced failures of visual attention during simulated driving. Journal of Experimental Psychology: Applied, 9, 23-32.

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Chapter 5: The Paradox of Surprise

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Chapter 6: Sweet Anticipation

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Chapter 7: What Makes a Message Repeatable?

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Chapter 8: Become Memorable with Distinction

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Chapter 9: “I Write This Sitting in the Kitchen Sink”

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Chapter 10: How Much Content Is Too Much?

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