Law 23 Concentrate Your Forces

The 48 Laws of Power - Robert Greene 2000

Law 23 Concentrate Your Forces


Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to anotherintensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.

Tin: cookk and


A goose who was

plucking grass upon a

common thought

herself affronted by a

horse who fed near her;

and, in hissing accents,

thus addressed him: "I

am certainly a more

noble and perfect

animal than you, for

the whole range and

extent of your faculties

is confined to one

element. I can walk

upon the ground as

well as you; I have,

besides, wings, with

which I can raise

myself in the air; and

when I please, I can

sport on ponds and

lakes, and refr¡.sh

myself in the iol

waters. I enjoy the

different powers of a

bird, a fish, and a


The horse, snorting

somewhat disdainfully,

replied: "It is true you

inhabit three elements,

but you make no very

distinguished figure in

any one of them. You

fly, indeed; but your

flight is so heavy and

clumsy, that you have

no right to put yourself

on a level with the lark

or the swallow. You can

swim on the surface of

the waters, but you

cannot live in them as

fishes do; you cannot

find your food in that

element, nor glide

smoothly along the

bottom of the waves.

And when you walk, or

rather waddle, upon

the ground, with your

broad feet and your

long neck stretched out,


In China in the early sixth century B.C., the kingdom of Wu began a war with the neighboring northern provinces of the Middle Kingdom. Wu was a growing power, but it lacked the great history and civilization of the Middle Kingdom, for centuries die center of Chinese culture. By defeating the Middle Kingdom, the king of Wu would instantly raise his status.

The war began with great fanfare and several victories, but it soon bogged down. A victory on one front would leave the Wu armies vulnerable on another. The king's chief minister and adviser, Wu Tzu-hsiu, warned him that the barbarous state of Yueh, to the south, was beginning to notice the kingdom of Wu's problems and had designs to invade. The king only laughed at such worriesone more big victory and the great Middle Kingdom would be his.

In the year 490, Wu Tzu-hsiu sent his son away to safety in the kingdom of Ch'i. In doing so he sent the king a signal that he disapproved of the war, and that he believed the king's selfish ambition was leading Wu to ruin. The king, sensing betrayal, lashed out at his minister, accusing him of a lack of loyalty and, in a fit of anger, ordered him to kill himself. Wu Tzu-hsiu obeyed his king, but before he plunged the knife into his chest, he cried, “Tear out my eyes, oh King, and fix them on the gate of Wu, so that I may see the triumphant entry of Yueh.”

As Wu Tzu-hsiu had predicted, within a few years a Yueh army passed beneath the gate of Wu. As the barbarians surrounded the palace, the king remembered his minister's last wordsand felt the dead man's disembodied eyes watching his disgrace. Unable to bear his shame, the king killed himself, “covering his face so that he would not have to meet the reproachful gaze of his minister in the next world.”


The story of Wu is a paradigm of all the empires that have come to ruin by overreaching. Drunk with success and sick with ambition, such empires expand to grotesque proportions and meet a ruin that is total. This is what happened to ancient Athens, which lusted for the faraway island of Sicily and ended up losing its empire. The Romans stretched the boundaries of their empire to encompass vast territories; in doing so they increased their vulnerability, and the chances of invasion from yet another barbarian tribe. Their useless expansion led their empire into oblivion.

For the Chinese, the fate of the kingdom of Wu serves as an elemental lesson on what happens when you dissipate your forces on several fronts, losing sight of distant dangers for the sake of present gain. “If you are not in danger,” says Sun-tzu, “do not fight.” It is almost a physical law: What is bloated beyond its proportions inevitably collapses. The mind must not wander from goal to goal, or be distracted by success from its sense of purpose and proportion. What is concentrated, coherent, and connected to its past has power. What is dissipated, divided, and distended rots and falls to the ground. The bigger it bloats, the harder it falls.


The Rothschild banking family had humble beginnings in the Jewish ghetto of Frankfurt, Germany. The city's harsh laws made it impossible for Jews to mingle outside the ghetto, but the Jews had turned this into a virtueit made them self-reliant, and zealous to preserve their culture at all costs. Mayer Amschel, the first of the Rothschilds to accumulate wealth by lending money, in the late eighteenth century, well understood the power that comes from this kind of concentration and cohesion.

First, Mayer Amschel allied himself witii one family, the powerful princes of Thurn und Taxis. Instead of spreading his services out, he made himself these princes' primary banker. Second, he entrusted none of his business to outsiders, using only his children and close relatives. The more unified and tight-knit the family, the more powerful it would become. Soon Mayer Amschel's five sons were running the business. And when Mayer Amschel lay dying, in 1812, he refused to name a principal heir, instead setting up all of his sons to continue the family tradition, so that they would stay united and would resist the dangers of diffusion and of infiltration by outsiders.

Once Mayer Amschel's sons controlled the family business, they decided mat the key to wealth on a larger scale was to secure a foothold in die finances of Europe as a whole, rather tiian being tied to any one country or prince. Of the five brothers, Nathan had already opened up shop in London. In 1813 James moved to Paris. Amschel remained in Frankfurt, Salomon established himself in Vienna, and Karl, the youngest son, went to Naples. With each sphere of influence covered, they could tighten their hold on Europe's financial markets.

This widespread network, of course, opened the Rodischilds to the very danger of which their fadier had warned mem: diffusion, division, dissension. They avoided mis danger, and established themselves as the most powerful force in European finance and politics, by once again resorting to the strategy of the ghettoexcluding outsiders, concentrating their forces. The Rothschilds established the fastest courier system in Europe, allowing them to get news of events before all their competitors. They held a virtual monopoly on information. And their internal communications and correspondence were written in Frankfurt Yiddish, and in a code that only the brothers could decipher. There was no point in stealing mis information no one could understand it. “Even the shewdest bankers cannot find their way through the Rothschild maze,” admitted a financier who had tried to infiltrate the clan.

In 1824 James Rothschild decided it was time to get married. This presented a problem for the Rothschilds, since it meant incorporating an outsider into the Rothschild clan, an outsider who could betray its secrets. James therefore decided to marry within the family, and chose the daughter of his brother Salomon. The brothers were ecstaticthis was the perfect solution to their marriage problems. James's choice now became the family policy: Two years later, Nathan married off his daughter to

hissing at everyone who passes by, you bring upon yourself the derision of all beholders. 1 confess that I am only formed to move upon the ground; but how graceful is my make! How well turned my limbs! How highly finished my whole body! How great my strength! How astonishing my speed! I had much rather be confined to one element, and be admired in that, than be a goose in all!"


Dr. John Aikin, 1747-1822

Beware of dissipating your powers; strive constantly to concentrate them. Genius thinks it can do whatever it sees others doing, but it is sure to repent of every ill-judged outlay.

Johann von Goethe, 1749-1832

Salomon's son. In die years to come, the five brotiiers arranged eighteen matches among their children, sixteen of these being contracted between first cousins.

“We are like the mechanism of a watch: Each part is essential,” said brother Salomon. As in a watch, every part of the business moved in concert with every other, and the inner workings were invisible to the world, which only saw die movement of the hands. While odier rich and powerful families suffered irrecoverable downturns during the tumultous first half of the nineteenth century, the tight-knit Rothschilds managed not only to preserve but to expand dieir unprecedented wealth.


The Rothschilds were born in strange times. They came from a place diat had not changed in centuries, but lived in an age that gave birth to the Industrial Revolution, die French Revolution, and an endless series of upheavals. The Rotiichilds kept die past alive, resisted Uie patterns of dispersion of their era and for this are emblematic of the law of concentration.

No one represents this better than James Rodischild, die son who established himself in Paris. In his lifetime James witnessed die defeat of Napoleon, die restoration of die Bourbon monarchy, the bourgeois monarchy of Orleans, the return to a republic, and finally the enthronement of Napoleo i III. French styles and fashions changed at a relentiess pace during all this turmoil. Without appearing to be a relic of the past, James steered his family as if die ghetto lived on widiin diem. He kept alive his clan's inner cohesion and strength. Only through such an anchoring in die past was die family able to tiirive amidst such chaos. Concentration was die foundation of the Rothschilds' power, wealth, and stability.

The best strategy is always to be very strong; first in general, then

at the decisive point. . . . There is no higher and simpler law of strategy

than that of keeping one's forces concentrated. . . . In short the

first principle is: act with the utmost concentration.

On War, Carl von Clausewitz, 1 7801831


The world is plagued by greater and greater divisionwitiiin countries, political groups, families, even individuals. We are all in a state of total distraction and diffusion, hardly able to keep our minds in one direction before we are pulled in a thousand others. The modern world's level of conflict is higher tiian ever, and we have internalized it in our own lives.

The solution is a form of retreat inside ourselves, to the past, to more concentrated forms of thought and action. As Schopenhauer wrote, “Intellect is a magnitude of intensity, not a magnitude of extensity.” Napoleon knew die value of concentrating your forces at die enemy's weakest spot

it was the secret of his success on the battlefield. But his willpower and his mind were equally modeled on this notion. Single-mindedness of purpose, total concentration on the goal, and the use of these qualities against people less focused, people in a state of distractionsuch an arrow will find its mark every time and overwhelm the enemy.

Casanova attributed his success in life to his ability to concentrate on a single goal and push at it until it yielded. It was his ability to give himself over completely to the women he desired that made him so intensely seductive. For the weeks or months that one of these women lived in his orbit, he thought of no one else. When he was imprisoned in the treacherous “leads” of the doge's palace in Venice, a prison from which no one had ever escaped, he concentrated his mind on the single goal of escape, day after day. A change of cells, which meant that months of digging had all been for naught, did not discourage him; he persisted and eventually escaped. “I have always believed,” he later wrote, “that when a man gets it into his head to do something, and when he exclusively occupies himself in that design, he must succeed, whatever the difficulties. That man will become Grand Vizier or Pope.”

Concentrate c 1 a single goal, a single task, and beat it into submission. In the world of power you will constantly need help from other people, usually those more powerful than you. The fool flits from one person to another, believing that he will survive by spreading himself out. It is a corollary of the law of concentration, however, that much energy is saved, and more power is attained, by affixing yourself to a single, appropriate source of power. The scientist Nikola Tesla ruined himself by believing that he somehow maintained his independence by not having to serve a single master. He even turned down J. P. Morgan, who offered him a rich contract. In the end, Tesla's “independence” meant that he could depend on no single patron, but was always having to toady up to a dozen of them. Later in his life he realized his mistake.

All the great Renaissance painters and writers wresded with this problem, none more so tilan the sixteenth-century writer Pietro Aretino. Throughout his life Aretino suffered die indignities of having to please diis prince and that. At last, he had had enough, and decided to woo Charles V, promising the emperor the services of his powerful pen. He finally discovered the freedom that came from attachment to a single source of power. Michelangelo found this freedom with Pope Julius II, Galileo with the Medicis. In the end, die single patron appreciates your loyalty and becomes dependent on your services; in the long run the master serves die slave.

Finally, power itself always exists in concentrated forms. In any organization it is inevitable for a small group to hold the strings. And often it is not diose widi the tides. In die game of power, only the fool flails about without fixing his target. You must find out who controls die operations, who is the real director behind the scenes. As Richelieu discovered at die beginning of his rise to die top of die French political scene during die

early seventeenth century, it was not King Louis XIII who decided things, it was the king's mother. And so he attached himself to her, and catapulted through the ranks of the courtiers, all the way to the top.

It is enough to strike oil onceyour wealth and power are assured for a lifetime.

Image: The Arrow. You cannot hit two targets

with one arrow. If your thoughts stray, you

miss the enemy's heart. Mind and

arrow must become one. Only

with such concentration of

mental and physical

power can your arrow

hit the target and

pierce the


Authority: Prize intensity more than extensity. Perfection resides in quality, not quantity. Extent alone never rises above mediocrity, and it is die misfortune of men with wide general interests that while they would like to have their finger in every pie, they have one in none. Intensity gives eminence, and rises to the heroic in matters sublime. (Baltasar Gracian, 1601-1658)


There are dangers in concentration, and moments when dispersion is the proper tactical move. Fighting the Nationalists for control of China, Mao Tse-tung and the Communists fought a protracted war on several fronts, using sabotage and ambush as their main weapons. Dispersal is often suitable for the weaker side; it is, in fact, a crucial principle of guerrilla warfare. When fighting a stronger army, concentrating your forces only makes you an easier targetbetter to dissolve into the scenery and frustrate your enemy with the elusiveness of your presence.

Tying yourself to a single source of power has one preeminent danger: If that person dies, leaves, or falls from grace, you suffer. This is what happened to Cesare Borgia, who derived his power from his father, Pope Alexander VI. It was the pope who gave Cesare armies to fight with and wars to wage in his name. When he suddenly died (perhaps from poison),

Cesare was as good as dead. He had made far too many enemies over the years, and was now wimout his father's protection. In cases when you may need protection, then, it is often wise to entwine yourself around several sources of power. Such a move would be especially prudent in periods of great tumult and violent change, or when your enemies are numerous. The more patrons and masters you serve the less risk you run if one of them falls from power. Such dispersion will even allow you to play one off against die other. Even if you concentrate on die single source of power, you still must practice caution, and j repare for the day when your master or patron is no longer there to help you.

Finally, being too single-minded in purpose can make you an intolerable bore, especially in die arts. The Renaissance painter Paolo Uccello was so obsessed widi perspective diat his paintings look lifeless and contrived. Whereas Leonardo da Vinci interested himself in everythingarchitecture, painting, warfare, sculpture, mechanics. Diffusion was the source of his power. But such genius is rare, and the rest of us are better off erring on the side of intensity.