You Are the Message - Roger Ailes, Jon Kraushar

You Are the Message - Roger Ailes, Jon Kraushar (1995)

PREFACE

Chapter 1. THE FIRST SEVEN SECONDS

Chapter 2. TELEVISION CHANGED THE RULES

Chapter 3. YOU ARE THE MESSAGE

Chapter 4. INSTINCTS AND RULES

Chapter 5. POOR RECEPTION

Chapter 6. THE FOUR ESSENTIALS OF A GREAT COMMUNICATOR

Chapter 7. THE MAGIC BULLET

Chapter 8. THE DOUBLE-EDGED SWORD

Chapter 9. BEYOND CHARISMA: CONTROL OF THE ATMOSPHERE

Chapter 10. AN OUNCE OF ENERGY IS WORTH A POUND OF TECHNIQUE

Chapter 11. LIGHTEN UP, YOU’RE WEARING EVERYBODY OUT

Chapter 12. OKAY, AILES, FIX ME: THE AILES METHOD/COURSE

Chapter 13. EVEN HEROES GET SCARED

Chapter 14. “MAKING IT” IN GRANDMA’S EYES

Chapter 15. MEDIA TACTICS: SCORING ON DEFENSE

EPILOGUE

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