THE FORMULA FOR SUCCESS: S = M + H + T - Cash in a Flash: Fast Money in Slow Times - Mark Victor Hansen, Robert G. Allen

Cash in a Flash: Fast Money in Slow Times - Mark Victor Hansen, Robert G. Allen (2009)


In the field of wealth, success, and personal achievement, there are dozens of excellent books that teach hundreds of valuable principles, strategies, and techniques. It could take you decades to read them all. We know, because between us, we’ve spent close to a hundred years reading, studying, and teaching on the subject of success.

The purpose of this book is not to teach you every success strategy. We’re assuming that you don’t have time or money for a master’s degree in personal growth and financial success. This book is for someone who wants or needs to make rapid progress with limited time and resources. You don’t need slow Crock-Pot recipes. You need the microwave success system for generating fast, almost immediate results.

Let’s assume that you’re a procrastinator. You have less than ninety days from this moment to turn your life around. This is your last chance. These are slow times and you need some fast cash! We believe that by focusing on only three key fundamentals, you’ll make the most progress in the shortest period of time.

In this chapter, we give you a taste of the three most important ingredients in any success recipe. As we said in chapter 2, these ingredients are Wow Now, Inner Winner, and Dream Team. To recap, Wow Now refers to an awareness of how your mind works and a simple system of mental skills to focus it like a laser beam to attract what it is that you truly want. Inner Winner describes the power to access your powerful inner guidance system that leads you quickly from where you are toward where you want to be. Dream Team is an incredible way of attracting, organizing, and operating your mastermind team.

To simplify even further, the concept of Wow Now deals with your mind. The concept of the Inner Winner deals with your heart. And the concept of the Dream Team shows you how to harness the minds and hearts of the chosen few people on your mastermind team.

Albert Einstein once said, “Make everything as simple as possible, but not simpler.” It is our hypothesis that success in any area of life—especially financial—all boils down to the foundation formula of all success: S = M + H + T.

Success = a focused mind + a determined heart + a focused, determined team

Surely it can’t be that simple!

Think of someone you admire. What makes this person special? Why has this individual been able to accomplish so much in comparison to most other people? Is it because he or she is smarter? More knowledgeable? Has the person read more books, been to more seminars? In our experience, what makes people successful is being able to focus their minds and harness their hearts. In addition, they’ve been persuasive enough to focus and harness the minds and hearts of a few other people to help them accomplish their goals.

Following this basic recipe, they are able to acquire all of the other ingredients necessary for success—money, skills, knowledge, connections, and so on.

No doubt you’ve heard of the 80/20 principle: 20 percent of what you do gives you 80 percent of your results, and 80 percent of what you do gives you only 20 percent of your results. The three critical key ingredients—heart, mind, and team—are the 20 percent. If you get them right, you’re 80 percent of the way to your goal. Most students of financial success do just the opposite. They spend 80 percent of their time learning the strategies and techniques of making money and zero time on the mind, heart, and team. No wonder wealth eludes them.

Since the 20 percent of heart, mind, and team generates the most results we’ll focus our attention on those three ingredients. But in the final chapters of the book we’ll address the other 80 percent of what you can do, and teach you a few powerful moneymaking strategies organized into a few fundamental moneymaking recipes.


People are notoriously impatient. They want results and they want them now! Therefore, they rarely take time to lay a strong foundation. That means they’re always building on sand. The three key ingredients of mind, heart, and team are the foundation of fast cash. We will show you how to magnetize your mind and engage your heart to get what you want in the fastest way possible.

Minds and hearts. This is the essence of success. Getting these two centers of your power to align in yourself and others is essential to whatever endeavor or project you are attempting to accomplish.

Have you ever tried and failed to accomplish something? Have you ever set a New Year’s resolution that is still undone? More than likely it was either your mind and/or your heart that didn’t buy into it. If your mind can see it but your heart can’t feel it and get excited about, it ain’t gonna happen. If you’ve always wanted something but you can’t imagine yourself doing it, likewise, no can do.

Any book on success talks about the importance of goal setting. Yet success is much more than goal setting. Between you and your ultimate goal are dozens of distractions that can slow you down and divert you. The successful person translates his or her goals into doable daily projects with deadlines, benchmarks, resources, and accountabilities, then applies single-minded, wholehearted thinking to drive those projects to completion.

For example, you might set the goal to create an extra $5,000 a month income in the next ninety days. As long as this remains a goal or a dream, it will probably remain undone. The project coordinator (that’s you) needs to assemble all the necessary ingredients—money, people, knowledge, skill, and so on—to make the project a success. But without the prime ingredients of mind, heart, and team, the project remains uncompleted. The cash cake you’re trying to bake will most likely fall flat.

Many of our students assume that the fastest way to financial freedom is to learn nitty-gritty moneymaking techniques. They want to get right to the meat of how to make money. In essence, they say, “I’m financially upside down. Teach me how to generate some serious cash flow fast!”

There certainly are hundreds of moneymaking strategies. In teaching people how to achieve financial freedom, we find that a small percentage actually take our specialized knowledge and go out and create wealth. The vast majority get sidetracked by fears of rejection and failure, in the distraction of procrastination, in the confusion of not knowing what to do first, in the quicksand of low self esteem, in the doubt and discouragement and overwhelm. They know what to do but they don’t know how to get themselves to do it. The heart/mind stuff is the meat of the matter. You get that right, and you can accomplish anything you put your mind to. Fast!

In The Seven Habits of Highly Effective People, Stephen Covey quotes President Abraham Lincoln, who reportedly said, “If I had eight hours to cut down a tree, I’d spend six hours sharpening my ax.” Although we know that you’re champing at the bit to get out there and start chopping, we are going to show you the sharpest shortcut to wealth. It might seem like a detour, but it’s the fastest way.

There is a scene in the 1984 movie Karate Kid that has become almost a clichéd example of what it takes to succeed. You may have heard this metaphor before, but have you applied it to yourself recently? (If you haven’t seen the movie, rent it. If you have, it is worth watching again with your Dream Team on a free night you might share together and then discuss the insights that you glean.)

If you remember, the film’s main mentor is a handyman/karate expert, Mr. Miyagi. He has been recruited by a bullied boy, Daniel, to teach him some quick karate techniques so he can defend himself. His eager student wants to immediately start learning karate moves and is very frustrated when his mentor instead assigns him days of menial chores.

He gives him several cars to wash and wax. “Wax on,” Miyagi says, and demonstrates with a clockwise movement with his right hand. “Wax off,” he says with a clockwise movement of his left hand. “Breathe in. Breathe out. Very important.”

The next day, he delegates Daniel another task—to polish his deck with sandpaper. “Right circle. Left circle,” Miyagi says, and demonstrates.

The next day, he assigns Daniel to paint the fence using up/down brush strokes. “Up. Down. Up. Down. Don’t forget to breathe.”

On the fourth, day Daniel arrives to see a note on the door: “Paint the house. No up/down. Side to side. 1/2 right hand. 1/2 left hand.” When the pupil finally rebels over all of this meaningless make-work, Miyagi reveals, in a powerful scene of martial arts movements, how the muscle memory Daniel has built from the seemingly meaningless repetitive movements are necessary building blocks of coordination for specific defensive moves in karate.

Just like Mr. Miyagi, we’re going to ask you to wax on, wax off. If you wonder why we’re asking you to do these homework assignments, just trust that there is method to our madness.

So here is your first wax on/wax off assignment. Notice what time it is right now. Then, for sixty uninterrupted seconds, ponder this question: What does it mean to be single-minded?

Next, for sixty uninterrupted seconds, ponder this question: What does it mean to be wholeheartedly committed to an objective?

For sixty uninterrupted seconds, scan back over your life and find three examples where you succeeded—often despite great odds.




For sixty uninterrupted seconds, scan back over your life and find three instances where you set a goal but failed—where you did not achieve your objective.




Bring the insights you gleaned into Part One, where we’ll learn more about the first key ingredient to rapid success: Wow Now.