Brick by brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - BusinessNews Publishing

Brick by brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - BusinessNews Publishing (2014)

Preface

Introduction

Part I. The Seven Truths of Innovation and the LEGO Group’s Decline

Chapter 1. Stacking Up

Chapter 2. Boosting Innovation

Chapter 3. Losing Control

Part II. Mastering the Seven Truths of Innovation and Transforming LEGO

Chapter 4. Building an Innovation Culture

Chapter 5. Becoming Customer Driven

Chapter 6. Exploring the Full Spectrum of Innovation

Chapter 7. Fostering Open Innovation

Chapter 8. Attempting a Disruptive Innovation

Chapter 9. Sailing for Blue Ocean

Chapter 10. Leveraging Diverse and Creative People

Chapter 11. Transforming LEGO