Brick by brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry - BusinessNews Publishing (2014)
Part I. The Seven Truths of Innovation and the LEGO Group’s Decline
Chapter 2. Boosting Innovation
Part II. Mastering the Seven Truths of Innovation and Transforming LEGO
Chapter 4. Building an Innovation Culture
Chapter 5. Becoming Customer Driven
Chapter 6. Exploring the Full Spectrum of Innovation
Chapter 7. Fostering Open Innovation
Chapter 8. Attempting a Disruptive Innovation
Chapter 9. Sailing for Blue Ocean