Impossible to Ignore - Carmen Simon

Impossible to Ignore: Creating Memorable Content to Influence Decisions - Carmen Simon (2016)

AUTHOR’S NOTE

Chapter 1. MEMORY IS A MEANS TO AN END

Chapter 2. A BUSINESS APPROACH TO MEMORY

Chapter 3. CONTROL WHAT YOUR AUDIENCE REMEMBERS

Chapter 4. MADE YOU LOOK

Chapter 5. THE PARADOX OF SURPRISE

Chapter 6. SWEET ANTICIPATION

Chapter 7. WHAT MAKES A MESSAGE REPEATABLE?

Chapter 8. BECOME MEMORABLE WITH DISTINCTION

Chapter 9. “I WRITE THIS SITTING IN THE KITCHEN SINK”

Chapter 10. HOW MUCH CONTENT IS TOO MUCH?

Chapter 11. HOW DOES THE BRAIN DECIDE?

Chapter 12. THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED

CHECKLIST FOR MEMORABLE CONTENT

REFERENCES