The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns - Ian Dodson (2016)

PREFACE

Chapter 1. AN INTRODUCTION TO DIGITAL MARKETING

Chapter 2. SEARCH ENGINE OPTIMIZATION

Chapter 3. PAY PER CLICK

Chapter 4. DIGITAL DISPLAY ADVERTISING

Chapter 5. EMAIL MARKETING

Chapter 6. SOCIAL MEDIA MARKETING (PART 1)

Chapter 7. SOCIAL MEDIA MARKETING (PART 2)

Chapter 8. MOBILE MARKETING

Chapter 9. ANALYTICS

Chapter 10. STRATEGY AND PLANNING

CONCLUSION

GLOSSARY